1.Acceptance of These Terms

Casual browsing and searching of a Network website does not require creation of an account or affirmative acceptance of these Terms.

You affirmatively accept these Terms when you claim or manage a business listing, purchase advertising or placement, submit content, participate in a feature that requires acceptance, or otherwise expressly indicate your agreement to these Terms.

Where affirmative acceptance is required, West Tennessee Local may maintain records showing the version of the Terms accepted, the date and time of acceptance, and other information reasonably necessary to document acceptance.

If you do not agree to these Terms, do not claim or manage a listing, purchase placement, submit content, or use a feature requiring acceptance.

Provisions describing how the public Network operates, including directory accuracy, intellectual property, automated access restrictions, disclaimers, and limitations of liability, apply to public use of the Network to the fullest extent permitted by applicable law.

2.Purpose of the Network

West Tennessee Local operates a network of geographically focused community business directories designed to help residents and visitors discover businesses, organizations, public resources, services, and other useful information within individual West Tennessee counties and communities.

Each county directory maintains its own local identity while operating within the broader West Tennessee Local Network under these common Terms.

West Tennessee Local is an independent directory service.

Unless expressly stated otherwise on a specific page, we are not affiliated with, operated by, sponsored by, or endorsed by any county government, municipality, chamber of commerce, business association, or governmental agency.

Where we have a stated partnership with a chamber of commerce or similar organization, that relationship will be described on the relevant page and does not make that organization an operator of the Network.

3.Public Business Directory Information

West Tennessee Local may create and maintain business or organizational listings without requiring the business or organization to create an account or provide prior authorization.

Directory information may be obtained from sources including:

• Business owners or authorized representatives;
• Business websites;
• Public business social-media pages;
• Government records;
• Public licensing or registration databases;
• Chambers of commerce and business organizations;
• Publicly available maps and directories;
• Public advertisements;
• Other publicly available sources;
• Third-party data providers;
• User submissions; and
• Independent research performed by West Tennessee Local.

Directory information may include factual information such as:

• Business or organization name;
• Business category;
• Physical or service-area location;
• Public telephone number;
• Website;
• Public social-media accounts;
• Business hours;
• Services offered;
• General factual business description;
• Public contact information; and
• Other information reasonably useful to directory users.

West Tennessee Local does not guarantee that information obtained from public or third-party sources is complete, current, or error-free.

4.Public Listings Are Separate from Claim or Management Rights

A public business listing and the right of a person to claim, edit, or manage that listing are separate things.

Ending or relinquishing listing-management rights does not by itself require West Tennessee Local to remove the underlying public business listing.

Subject to applicable law, West Tennessee Local may continue displaying factual business information obtained from lawful public sources even if:

• The business has never claimed its listing;
• A former claimant stops managing the listing;
• A business elects not to participate in optional Network programs; or
• A business requests removal solely because it does not wish to appear in a public business directory.

West Tennessee Local provides reasonable methods for correcting inaccurate information and reporting businesses that are permanently closed, duplicated, misidentified, fraudulent, or otherwise improperly listed.

We may remove, suppress, modify, or retain a listing in our reasonable discretion and as required by applicable law.

5.Home County Listings

The Network is built around county-specific directories.

Unless otherwise designated by West Tennessee Local, a business’s “Home County” is the West Tennessee county in which its principal physical business location is located.

For businesses without a public storefront—including mobile businesses, home-based businesses, contractors, and service-area businesses—West Tennessee Local may determine Home County using the business’s verified principal operating address.

For a business without a separate commercial address, this may be the county in which the owner principally operates the business.

The underlying address may be used to establish Home County even when the street address is not publicly displayed.

A free Home County listing is not conditioned on payment, membership in an organization, or purchase of any other product or service.

A free Home County listing does not entitle a business to free placement in another county directory.

West Tennessee Local reserves the right to determine:

• Whether a business qualifies for a free listing;
• Which county is the business’s Home County;
• Appropriate business categories;
• Whether multiple locations qualify for separate listings; and
• Whether duplicate or substantially similar listings should be consolidated.

6.Home-Based and Service-Area Businesses

West Tennessee Local recognizes that legitimate businesses may operate from residential addresses that should not be publicly displayed.

An authorized business representative may request that a residential street address be withheld from public display.

Where a listing appears to use a residential address, West Tennessee Local may withhold the street address by default until an authorized representative instructs otherwise.

West Tennessee Local may retain the address privately for reasonable purposes including:

• County assignment;
• Verification;
• Fraud prevention;
• Service-area determination; and
• Directory administration.

When a street address is withheld, the public listing may instead display the city, county, or service area.

7.Claiming a Business Listing

A person may claim or manage a business listing only if that person is:

• The business owner;
• An employee authorized to manage the listing; or
• Another person expressly authorized to act on behalf of the business.

By claiming or requesting control of a listing, you represent and warrant that you have authority to act on behalf of the business.

West Tennessee Local may require verification before granting management rights.

Verification may include confirmation through:

• Business email;
• Business telephone;
• Website domain;
• Documentation;
• Public records;
• Existing business profiles; or
• Other reasonable methods.

Falsely claiming or attempting to control another business’s listing is prohibited.

Disputed claims. If you believe someone is improperly managing your business listing, contact [email protected] with the business name and your relationship to the business.

West Tennessee Local may suspend disputed management rights during review and restore management rights to a verified owner or authorized representative.

8.Meaning of “Claimed,” “Owner Verified,” and Similar Labels

A label such as “Claimed Listing,” “Owner Verified,” or similar language means only that West Tennessee Local has taken reasonable steps to confirm that a person associated with the listing has authority to manage it.

It does not mean that West Tennessee Local has:

• Inspected the business;
• Verified every statement made by the business;
• Verified professional licensing unless expressly stated;
• Verified insurance;
• Performed a criminal or background check;
• Evaluated workmanship;
• Certified product or service quality;
• Guaranteed pricing;
• Guaranteed safety; or
• Endorsed or recommended the business.

Inclusion in a West Tennessee Local directory does not mean that we endorse, recommend, certify, license, screen, inspect, or guarantee a business.

Users remain responsible for conducting their own due diligence before hiring, purchasing from, visiting, or otherwise transacting with a listed business.

9.How We Determine Business Status

Automated systems may identify a listing for review when information appears outdated, inconsistent, or potentially inaccurate, but automated systems are not authorized to independently designate a business as permanently closed.

A business may be designated as permanently closed only when West Tennessee Local has a reasonable factual basis for that determination.

A reasonable factual basis may include:

• Direct confirmation from the business owner or an authorized representative;
• An official announcement by the business stating that operations have permanently ended;
• Direct human verification by West Tennessee Local; or
• Multiple reliable and independent sources reasonably supporting the conclusion that the business has permanently ceased operations.

Information that may contribute to a closure review includes:

• Disconnected business telephone service;
• Returned business mail;
• Removal or closure of an official business website or profile;
• Government-record changes;
• Information concerning the business’s physical location; and
• Other reasonably reliable sources.

Where West Tennessee Local has reason to question whether a listing remains current but does not have sufficient evidence to confirm closure, we will not publicly state that the business is permanently closed.

We may instead:

• Display the date the listing was last confirmed;
• State that listing information has not recently been confirmed; or
• Place the listing into an internal review status.

West Tennessee Local may retain reasonable records supporting material business-status determinations.

10.Listing Correction and Removal Requests

Requests concerning a listing may be submitted to:

Requests should identify:

• The listing;
• The requested change;
• The requester’s relationship to the business; and
• Supporting information where appropriate.

West Tennessee Local may verify a request before acting.

We will investigate reported inaccuracies and correct confirmed errors within five (5) business days after verification.

Reports concerning a business’s operating status are treated as priority.

If a business owner or authorized representative credibly disputes a permanent-closure designation, West Tennessee Local will promptly review the matter and may temporarily remove the closure designation or replace it with neutral language while the review is pending.

We may decline to remove factual commercial information lawfully obtained from public sources where continued publication is lawful and consistent with the purpose of a public business directory.

We will nonetheless correct confirmed inaccurate, outdated, or misleading information.

We will give individual consideration to requests involving:

• Incorrect information;
• Permanently closed businesses;
• Duplicate listings;
• Fraud;
• Personal safety;
• Residential address privacy;
• Identity misuse; or
• Other legitimate concerns.

11.Cross-County Placement

A business’s free listing applies only to its designated Home County unless West Tennessee Local expressly provides otherwise.

Businesses wishing to receive visibility in additional county directories may purchase Additional County Placement where offered.

Purchasing Additional County Placement does not change the business’s physical location or Home County.

Businesses physically located within a county are ranked above Additional County Placements in that county’s ordinary category listings and search results.

Businesses purchasing Additional County Placement represent and warrant that they genuinely provide goods or services to customers located in each county for which placement is purchased.

West Tennessee Local may require reasonable evidence of service-area coverage.

We may decline or remove Additional County Placement when a business:

• Does not reasonably serve the advertised county;
• Misrepresents its physical location;
• Creates confusion about being physically located within the county;
• Violates applicable law;
• Engages in misleading advertising; or
• Otherwise undermines the integrity of the county directory.

Where West Tennessee Local removes paid placement for a reason other than the purchaser’s violation of these Terms, we will refund the unused portion of the applicable placement fee.

12.Sponsored and Paid Placement

Some businesses may pay for:

• Additional County Placement;
• Featured positioning;
• Enhanced profiles;
• Category sponsorships;
• Display advertising; or
• Other promotional opportunities.

Subject to Section 11, paid placement may affect the prominence or position in which a business appears.

All paid placements will carry a clear commercial disclosure such as:

• “Sponsored”;
• “Advertisement”; or
• “Paid Placement.”

Product names such as “Featured Placement” or “Additional County Placement” are product names and are not substitutes for a clear advertising disclosure.

A paid listing or advertisement does not constitute an endorsement by West Tennessee Local.

13.No Guarantee of Results

West Tennessee Local sells advertising, visibility, placement, technology, and directory services.

We do not guarantee:

• Website traffic;
• Listing views;
• Telephone calls;
• Leads;
• Appointments;
• Sales;
• Revenue;
• Search-engine rankings;
• Google rankings;
• Social-media exposure;
• Artificial-intelligence search visibility;
• Customer acquisition;
• Return on investment; or
• Any specific business result.

Reporting provided by West Tennessee Local describes past activity.

It is not a prediction or promise of future results.

14.Payments, Renewals, Cancellations, and Refunds

Prices and billing terms for paid services are disclosed at the time of purchase or in a separate written agreement.

Unless otherwise stated in writing:

• Charges apply to the purchased service or placement period;
• Services may begin after payment or approval;
• Cancellation stops future renewals;
• Fees for the current billing period are not refunded solely because of cancellation;
• We will refund the unused portion of placement removed by West Tennessee Local for a reason other than your breach of these Terms; and
• Promotional or discounted pricing may be subject to separate conditions.

Where recurring billing is offered, renewal terms will be disclosed before purchase.

A separate written agreement, order form, proposal, or checkout agreement may establish additional terms.

Where those terms conflict with these Terms regarding the purchased service, the more specific written agreement controls.

15.Communications

15.1 Administrative Communications

If you claim, submit, advertise, or manage a business listing, West Tennessee Local may send communications reasonably necessary to administer your listing or purchased services.

These may include:

• Listing verification;
• Listing accuracy requests;
• Claim verification;
• Billing;
• Service expiration; and
• Renewal notices.

These are administrative communications rather than marketing communications.

15.2 Marketing Communications

Separately, West Tennessee Local may send communications about optional Network features, paid placement, listing improvements, and other optional products or services offered by us or a related business identified in our Privacy Policy.

These are marketing communications.

We send them only where permitted by applicable law and where required consent has been obtained.

You may opt out at any time without affecting your free Home County listing.

Marketing emails include an unsubscribe method.

15.3 Text Message Communications

West Tennessee Local sends text messages only to business representatives who have separately and affirmatively consented to receive them.

Where applicable, we separately identify:

(a) Listing verification messages — messages confirming business hours, contact information, or other listing details and containing no advertising or offer.

(b) Commercial messages — messages regarding paid placement, optional services, or other offers.

You may revoke text-message consent at any time by replying:

STOP, QUIT, END, CANCEL, UNSUBSCRIBE, REVOKE, or OPT OUT

or by another reasonable method, including:

We honor revocation requests promptly and in accordance with applicable law.

Message and data rates may apply. Message frequency varies.

West Tennessee Local maintains an internal do-not-call and communications-suppression policy.

16.Business Information and User-Submitted Content

Users may submit content including:

• Logos;
• Photographs;
• Videos;
• Business descriptions;
• Menus;
• Service descriptions;
• Events;
• Promotions;
• Job postings;
• Specials;
• Announcements;
• Responses;
• Reviews, if enabled;
• Comments; and
• Other materials.

By submitting content to the Network, you grant West Tennessee Local a non-exclusive, worldwide, royalty-free license to host, store, reproduce, resize, format, crop, display, publish, distribute, index, promote, and otherwise use that content as reasonably necessary to operate and promote the Network and your listing.

You represent that you have the rights necessary to submit the content.

You may not upload material that infringes another person’s copyright, trademark, privacy, publicity, or other legal rights.

17.Public-Source Content

When West Tennessee Local creates an unclaimed listing from public sources, we use factual business information such as:

• Name;
• Address;
• Telephone number;
• Hours;
• Category;
• Services; and
• Other factual business information.

West Tennessee Local does not intentionally reproduce third-party photographs, logos, marketing copy, or other creative material in unclaimed listings.

Descriptions appearing on unclaimed listings are written by West Tennessee Local or derived from factual public information.

If you believe creative material has been used improperly, contact:

18.Prohibited Content and Conduct

Users may not use the Network to:

• Publish materially false or misleading information;
• Impersonate another person or business;
• Fraudulently claim a listing;
• Infringe intellectual-property rights;
• Defame or unlawfully harass another person;
• Publish unlawful, threatening, or malicious content;
• Introduce malware or malicious code;
• Attempt unauthorized access;
• Manipulate rankings or directory statistics;
• Create fraudulent reviews, votes, recommendations, or engagement;
• Interfere with Network operations;
• Circumvent security measures;
• Use the Network for unlawful activity; or
• Violate applicable law.

West Tennessee Local may remove content or suspend access where reasonably necessary.

19.Reviews, Recommendations, Voting, and Community Awards

If the Network enables reviews, recommendations, community voting, “Local Favorites” awards, or similar features, users must provide authentic opinions based on genuine experiences.

Prohibited activity includes:

• Fake reviews;
• Reviews submitted by fictitious persons;
• Reviews purchased or sold;
• Review manipulation;
• Undisclosed reviews by business owners or employees;
• Incentives conditioned on a positive or negative review;
• Coordinated fraudulent voting; and
• Threatening users to remove legitimate negative opinions.

Community voting programs, including Local Favorites awards, will be governed by separately published program rules.

Those rules will describe eligibility, voting mechanics, and how winners are determined.

Participation in community voting or awards programs is free.

Awards and voting results represent community participation under the applicable program rules and are not warranties, certifications, or endorsements by West Tennessee Local.

20.Community Calendar, Events, and Community Content

West Tennessee Local may publish community calendars, “This Week” pages, event listings, announcements, activities, and other community information throughout the Network.

Community content may be submitted by businesses, organizations, event organizers, government entities, community members, or other users, or may be compiled by West Tennessee Local from publicly available sources.

20.1 Event Information

Community and event information may include:

• Event name;
• Date and time;
• Location;
• Admission or pricing information;
• Organizer information;
• Description;
• Website or registration link;
• Photographs or promotional materials; and
• Other information reasonably useful to the public.

West Tennessee Local may edit, shorten, reformat, categorize, summarize, or standardize submitted or publicly available event information for consistency, clarity, searchability, or display across the Network.

We do not intentionally change the substantive meaning of event information when doing so.

20.2 Responsibility of Event Submitters

If you submit an event, announcement, or other community content, you represent that:

• The information is accurate to the best of your knowledge;
• You are authorized to submit the information;
• The event or activity is lawful;
• You have the rights necessary to submit any photographs, graphics, logos, descriptions, or other materials;
• Any prices, deadlines, restrictions, age requirements, registration requirements, or other material conditions have been accurately disclosed; and
• You will make reasonable efforts to notify West Tennessee Local if material event information changes or the event is canceled.

Submitted community content is also subject to the content license and prohibited-content provisions of these Terms.

20.3 Changes, Cancellations, and Accuracy

Event information can change after publication.

West Tennessee Local does not guarantee that an event:

• Will occur as scheduled;
• Will begin or end at the listed time;
• Will remain at the listed location;
• Will remain open to the public;
• Will have available tickets or space;
• Will maintain the listed admission price;
• Will provide the activities, entertainment, food, services, or amenities described; or
• Will not be postponed, relocated, modified, or canceled.

West Tennessee Local may update or remove community content when credible information indicates that it is inaccurate, outdated, canceled, duplicated, misleading, or inappropriate for the Network.

20.4 West Tennessee Local Is Not the Event Organizer

Unless a listing expressly states otherwise, publication of an event on the Network does not mean that West Tennessee Local:

• Organizes the event;
• Sponsors the event;
• Operates the venue;
• Sells or guarantees tickets;
• Controls admission;
• Provides security;
• Supervises participants;
• Controls food or beverage service;
• Controls parking or transportation;
• Verifies accessibility accommodations;
• Assumes responsibility for weather conditions;
• Guarantees the safety of the event; or
• Endorses the organizer, sponsor, speaker, performer, cause, organization, political viewpoint, religious viewpoint, product, or service associated with the event.

20.5 Transactions and Third-Party Registration

If an event listing links to a third-party website for registration, tickets, donations, reservations, purchases, or additional information, the transaction or interaction occurs between the user and the applicable third party.

West Tennessee Local is not responsible for third-party:

• Payments;
• Refunds;
• Ticketing;
• Registration;
• Cancellation policies;
• Privacy practices;
• Terms;
• Products;
• Services; or
• Conduct.

20.6 Featured or Sponsored Community Content

If West Tennessee Local accepts payment for featured, sponsored, or elevated placement of an event or other community content, the paid placement will be identified with a clear commercial disclosure such as “Sponsored,” “Advertisement,” or “Paid Placement.”

Payment for promotion does not constitute an endorsement by West Tennessee Local.

20.7 Editorial and Moderation Rights

West Tennessee Local may accept, reject, edit, categorize, delay, remove, or decline to publish community content in its reasonable discretion.

Submission of an event or announcement does not guarantee publication.

West Tennessee Local may establish additional submission guidelines for community calendars or specific county directories, provided those guidelines do not conflict with these Terms.

21.Business Transactions Are Between Users and Businesses

West Tennessee Local provides information and discovery services.

Unless expressly stated otherwise, West Tennessee Local is not a party to transactions between directory users and listed businesses.

We are not responsible for:

• Quotes;
• Contracts;
• Prices;
• Payments between consumers and listed businesses;
• Workmanship;
• Products;
• Appointments;
• Professional advice;
• Warranties;
• Refunds;
• Injuries;
• Property damage; or
• Disputes arising from transactions with a listed business.

Users should independently verify licensing, insurance, qualifications, references, pricing, and other information where appropriate.

22.Third-Party Websites and Services

Listings may contain links to third-party websites, social-media profiles, maps, booking systems, payment services, review platforms, telephone services, and other resources.

West Tennessee Local does not control those services and is not responsible for their content, security, availability, privacy practices, or actions.

23.Directory Accuracy

West Tennessee Local works to maintain useful and current information but cannot guarantee that every listing is accurate at every moment.

Businesses open, close, relocate, change ownership, change telephone numbers, and change services.

Users and business owners are encouraged to report inaccurate information under Section 10.

24.Intellectual Property of the Network

Except for third-party content, the Network’s software, design, database organization, branding, original text, graphics, compilations, directory structure, custom research, and other original materials are owned by or licensed to West Tennessee Local.

Nothing in these Terms transfers ownership of Network intellectual property.

25.Automated Access, Bulk Extraction, and Competing Database Use

The public availability of individual directory listings does not authorize bulk copying of the Network.

If you affirmatively accept these Terms, you agree not to use automated or manual methods without our prior written permission to:

• Scrape the Network;
• Crawl the Network beyond ordinary search-engine indexing;
• Harvest listings in bulk;
• Download substantial portions of the directory database;
• Republish Network listings as a competing directory;
• Create a competing commercial database;
• Resell or broker Network data;
• Mirror Network pages;
• Systematically extract contact information;
• Circumvent technical restrictions;
• Use Network content to build commercial lead databases; or
• Use Network data or original content to train, fine-tune, benchmark, or populate commercial artificial-intelligence systems or datasets.

Ordinary search-engine indexing that respects applicable technical controls is permitted.

Regardless of contractual assent, West Tennessee Local reserves all rights and remedies available under applicable law concerning unauthorized access, circumvention of technical restrictions, misappropriation, infringement, or other unlawful extraction or commercial use.

26.Copyright and DMCA

West Tennessee Local respects intellectual-property rights.

If you believe material available through the Network infringes your copyright, send a written notice containing the information required by applicable copyright law to:

West Tennessee Local may remove or disable access to allegedly infringing material and may terminate the listing-management privileges of repeat infringers where appropriate.

A knowingly false copyright claim may result in legal liability.

Where applicable, West Tennessee Local will maintain a designated copyright agent registration with the U.S. Copyright Office.

27.Accessibility

West Tennessee Local is committed to improving accessibility across the Network.

We use the Web Content Accessibility Guidelines (“WCAG”) 2.2 Level AA as a reference goal for accessibility efforts.

Because websites, technology, and content change over time, this statement is not a representation that every page or feature will conform to every WCAG success criterion at all times.

If you have difficulty accessing information or using a feature, contact:

We will make reasonable efforts to provide the information or assistance you need and address accessibility problems brought to our attention.

28.Network Modification and Availability

West Tennessee Local may:

• Add or remove directory features;
• Add new county directories;
• Change site organization;
• Modify categories;
• Change ranking methods;
• Modify listing requirements;
• Discontinue services;
• Perform maintenance; or
• Restrict access.

We do not guarantee uninterrupted or error-free availability.

29.Suspension and Termination

West Tennessee Local may suspend or terminate listing-management rights, advertisements, paid placements, content privileges, or other services when a user:

• Violates these Terms;
• Fails to pay applicable charges;
• Misrepresents business information;
• Fraudulently claims a listing;
• Infringes another person’s rights;
• Creates legal or security risk;
• Abuses Network systems; or
• Engages in conduct reasonably harmful to users or the Network.

Termination of management rights does not by itself require removal of an underlying public business listing.

30.Disclaimer of Warranties

TO THE FULLEST EXTENT PERMITTED BY LAW, THE NETWORK AND ALL INFORMATION, LISTINGS, SERVICES, CONTENT, AND FEATURES ARE PROVIDED “AS IS” AND “AS AVAILABLE.”

WEST TENNESSEE LOCAL DISCLAIMS WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND AVAILABILITY.

WE DO NOT WARRANT THAT:

• DIRECTORY INFORMATION IS ALWAYS ACCURATE;
• A LISTED BUSINESS IS QUALIFIED OR TRUSTWORTHY;
• A BUSINESS WILL PERFORM AS REPRESENTED;
• THE NETWORK WILL BE UNINTERRUPTED;
• A PAID PLACEMENT WILL GENERATE RESULTS; OR
• THIRD-PARTY CONTENT IS ACCURATE.

Nothing in this Section excludes warranties that cannot lawfully be excluded.

31.Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, WEST TENNESSEE LOCAL, ITS AFFILIATES, OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST BUSINESS, LOST DATA, LOST OPPORTUNITIES, OR BUSINESS INTERRUPTION ARISING FROM USE OF THE NETWORK.

TO THE FULLEST EXTENT PERMITTED BY LAW, WEST TENNESSEE LOCAL’S TOTAL LIABILITY ARISING FROM OR RELATING TO A SERVICE PROVIDED UNDER THESE TERMS WILL NOT EXCEED THE GREATER OF:

(A) THE AMOUNT YOU PAID WEST TENNESSEE LOCAL FOR THE SERVICE GIVING RISE TO THE CLAIM DURING THE PRECEDING TWELVE MONTHS; OR

(B) ONE HUNDRED DOLLARS ($100).

These limitations do not apply where prohibited by law or to liability that cannot legally be limited.

32.Indemnification

If you claim or manage a business listing, purchase advertising, submit content, or otherwise use the Network commercially, you agree to defend, indemnify, and hold harmless West Tennessee Local, its affiliates, owners, officers, employees, contractors, and service providers from claims, liabilities, damages, expenses, and reasonable legal fees arising from:

• Information you submit;
• Your business operations;
• Your products or services;
• Your advertisements;
• Your violation of these Terms;
• Your violation of law;
• Your infringement of another person’s rights;
• Your lack of authority to claim or manage a listing; or
• Misrepresentation of your location or service area.

33.Privacy

Use of the Network is also governed by the West Tennessee Local Privacy Policy, which is incorporated into these Terms by reference.

34.Governing Law and Dispute Resolution

34.1 Governing Law and Federal Arbitration Act

These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law principles.

For arbitration agreements governed by this Section, the Federal Arbitration Act, 9 U.S.C. §§ 1–16 (“FAA”), governs interpretation and enforcement.

34.2 Who Is Subject to Arbitration

The arbitration provisions of this Section apply to persons and businesses that affirmatively accept these Terms in connection with:

• Claiming or managing a business listing;
• Purchasing advertising or placement;
• Submitting business content; or
• Otherwise using the Network for business or commercial purposes after expressly accepting these Terms.

West Tennessee Local does not rely on this arbitration provision to bind a casual directory visitor who never affirmatively accepted these Terms.

34.3 Informal Resolution Before Arbitration

Before beginning arbitration, the party asserting a dispute must first provide written notice describing:

• The nature of the dispute;
• Facts supporting the claim;
• Relief requested; and
• Contact information for the claimant.

Notices to West Tennessee Local must be sent to:

The parties will attempt in good faith to resolve the dispute for at least thirty (30) days after receipt of notice before arbitration is filed.

34.4 Binding Individual Arbitration

Except for eligible small claims and requests for temporary or emergency court relief, a dispute arising out of or relating to the commercial relationship between a person or business that has affirmatively accepted these Terms and West Tennessee Local will be resolved by binding individual arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules and Mediation Procedures then in effect.

Judgment on an arbitration award may be entered in a court having jurisdiction.

34.5 Location and Method

Unless the parties agree otherwise or AAA rules require otherwise, arbitration will take place in Crockett County, Tennessee.

The parties may agree to conduct arbitration by telephone, video conference, documents-only proceeding, or another mutually acceptable method.

34.6 Arbitration Fees

Filing fees, administrative fees, arbitrator compensation, and other arbitration costs will be allocated in accordance with applicable AAA Commercial Arbitration Rules and fee schedules unless applicable law or the arbitrator requires otherwise.

Each party is responsible for its own attorneys’ fees unless a statute, written agreement, or arbitration award provides otherwise.

34.7 Small Claims Court

Either party may bring an eligible individual claim in a court of limited jurisdiction or small claims court if the claim:

• Qualifies for that court;
• Remains individual; and
• Remains within that court’s jurisdiction.

34.8 Temporary or Emergency Court Relief

Nothing in this Section prevents either party from seeking temporary, preliminary, or emergency injunctive relief from a court where necessary to prevent immediate harm while arbitration is pending or being initiated.

This may include disputes involving:

• Unauthorized access;
• Fraud;
• Intellectual-property infringement;
• Unauthorized scraping or bulk extraction;
• Misuse of Network data; or
• Cybersecurity threats.

34.9 Waiver of Jury Trial

34.10 Class, Collective, and Representative Action Waiver

Unless both parties agree otherwise in writing, an arbitrator may not consolidate claims of unrelated persons or businesses merely because the claims are similar.

34.11 Right to Opt Out

A person or business may opt out of the arbitration provisions of this Section without affecting the remainder of these Terms.

To opt out, written notice must be sent within thirty (30) days after first affirmatively accepting these Terms.

The notice must include:

• Full name;
• Business name, if applicable;
• Email address associated with the claim or transaction;
• A statement that the sender is opting out of Section 34 arbitration; and
• The date of the request.

Opt-out notices may be sent to:

If arbitration is validly opted out of, disputes may be brought in a court having jurisdiction in Tennessee, subject to applicable law.

34.12 Severability

If a portion of this arbitration provision is found invalid or unenforceable, the remaining portions remain effective to the fullest extent permitted by law.

If the prohibition against class or representative arbitration is found unenforceable for a particular claim, that claim will proceed in a court of competent jurisdiction rather than in class or representative arbitration, while remaining individual claims subject to arbitration may continue in arbitration.

34.13 Survival

This Section survives termination of listing-management rights, expiration or cancellation of paid services, or cessation of commercial use of the Network.

35.Changes to These Terms

West Tennessee Local may update these Terms as the Network evolves or legal requirements change.

Updated Terms will display a revised effective date.

Where a material change affects users who previously affirmatively accepted these Terms, West Tennessee Local may require renewed affirmative acceptance.

Material changes affecting paid services may also be communicated directly to affected customers.

36.Severability

If a provision of these Terms is held invalid or unenforceable, the remaining provisions remain in effect.

37.No Waiver

Failure by West Tennessee Local to enforce a provision does not waive our right to enforce it later.

38.Assignment

Users may not assign rights or obligations under these Terms without our written permission.

West Tennessee Local may assign these Terms in connection with a merger, acquisition, restructuring, sale of assets, or transfer of the Network.

39.Entire Agreement

These Terms, the Privacy Policy, applicable order forms, advertising agreements, published program rules, and other expressly incorporated written agreements constitute the agreement between you and West Tennessee Local concerning applicable use of the Network.

40.Contact Information