Privacy Policy

1.Our Privacy Principles

West Tennessee Local is designed primarily as a public business and community directory.

Our general privacy principles are to:

• Collect only information reasonably useful to operating the Network;
• Be transparent about what we collect;
• Protect nonpublic personal information;
• Not sell personal information to third-party marketers;
• Give users reasonable control over their information;
• Distinguish personal information from public business information;
• Use aggregated and de-identified data whenever individual identification is unnecessary; and
• Take reasonable steps to protect home-based business owners from unnecessary publication of residential addresses.

2.Information You Provide

We may collect information you voluntarily provide when you:

• Claim or manage a business listing;
• Correct business information;
• Submit a business;
• Purchase advertising or paid placement;
• Contact us;
• Subscribe to communications;
• Submit an event, promotion, announcement, job listing, photograph, or other content;
• Participate in voting, recommendations, or reviews if those features are offered; or
• Otherwise interact directly with the Network.

This information may include:

• Name;
• Business name;
• Job title or relationship to a business;
• Email address;
• Telephone number;
• Mailing or business address;
• Billing contact information;
• Business-verification information;
• Service areas;
• Communications with us;
• Consent records described in Section 10; and
• Content you submit.

Payment-card information is processed directly by our payment processor and is not stored by West Tennessee Local.

3.Public Business Information

West Tennessee Local may collect and publish factual business or organizational information from public sources even when the business has not claimed its listing.

Sources may include:

• Business websites;
• Public social-media pages;
• Government databases;
• Public records;
• Licensing databases;
• Chambers of commerce;
• Public business directories;
• Mapping providers;
• Advertisements;
• News or community sources;
• Third-party data providers; and
• Independent research.

Public business information may include:

• Business name;
• Business category;
• Public business address;
• City and county;
• Public business telephone number;
• Website;
• Public business email;
• Hours;
• Services;
• Public social-media profiles; and
• Other publicly available commercial information.

The two are treated differently throughout this Policy.

4.Automatically Collected Information

When you use the Network, West Tennessee Local or service providers acting on our behalf may automatically process technical, attribution, and usage information.

This may include:

• IP address or information derived from an IP address;
• Browser type;
• Device type;
• Operating system;
• Approximate geographic area;
• Referring website or application;
• Pages viewed;
• Date and time of visits;
• Searches performed;
• Search-result counts;
• Categories viewed;
• Business listings viewed;
• Links and buttons clicked;
• Event listings viewed;
• Session information;
• Landing page;
• Advertising or campaign attribution information, including UTM parameters;
• Advertising click identifiers, such as identifiers provided by advertising platforms;
• Cookie, browser, device, or similar pseudonymous identifiers;
• Platform or advertisement placement information; and
• General interaction data.

West Tennessee Local does not intentionally collect or store names, email addresses, telephone numbers, residential street addresses, or other directly identifying personal information as part of its directory analytics or advertising-measurement system.

Technical or pseudonymous information may nevertheless be processed by analytics, hosting, security, or advertising-measurement providers as reasonably necessary to provide their services.

We use automatically collected information to understand how the directories are used, measure the effectiveness of outreach and advertising, improve search and directory functionality, maintain security, detect technical problems, and produce aggregate performance statistics.

5.Directory Interaction Tracking

West Tennessee Local measures how users interact with businesses, events, searches, and other directory features.

For example, we may record that a visitor:

• Viewed a business listing;
• Searched for a business, service, category, or keyword;
• Received zero or more results from a search;
• Clicked a telephone button;
• Clicked “Directions”;
• Clicked a business website;
• Clicked a social-media link;
• Clicked a booking link;
• Viewed an event;
• Interacted with an event;
• Shared directory content; or
• Interacted with another directory feature.

Where a visitor arrives through an advertisement, search engine, social-media platform, referring website, email, or other campaign, we may associate these interactions with non-identifying campaign information such as referral source, campaign name, advertisement name, platform, placement, or similar attribution information.

This information allows us to understand how people use the Network, identify underserved local needs, improve search results, measure directory performance, evaluate advertising effectiveness, and provide businesses with aggregate performance information.

Likewise, clicking a business website link does not give West Tennessee Local control over or access to activity occurring on that business’s website after you leave the Network.

6.Location Information

The Network may use approximate location derived from IP address to help identify relevant counties or communities.

If a feature allows users to voluntarily share device location for “near me” functionality, West Tennessee Local will request permission before accessing precise device location.

Users may deny or disable location permission through browser or device settings.

7.How We Use Information

West Tennessee Local may use information to:

• Operate the Network;
• Maintain county directories;
• Create and update business listings;
• Determine Home County;
• Verify business ownership or authority;
• Process listing claims;
• Prevent fraudulent claims;
• Respond to correction requests;
• Provide customer support;
• Process paid services;
• Provide paid placement or advertising;
• Measure directory performance;
• Measure the effectiveness of advertising and outreach campaigns;
• Attribute visits and directory interactions to referral sources, campaigns, advertisements, platforms, and placements;
• Compare advertising traffic with actual directory usage;
• Identify commonly requested services and searches that return few or no local results;
• Generate aggregate statistics;
• Improve search results;
• Improve site functionality;
• Detect fraud, abuse, or security threats;
• Send administrative communications;
• Send communications you have consented to receive;
• Maintain consent and transaction records;
• Enforce our Terms;
• Comply with legal obligations; and
• Protect users, businesses, and the Network.

8.Administrative Communications

If you claim, submit, advertise, or manage a business listing, West Tennessee Local may send communications reasonably necessary to administer your listing or purchased services.

These may include:

• Listing verification;
• Listing accuracy;
• Claim verification;
• Billing;
• Service expiration; and
• Renewal notices.

These communications are not marketing communications.

9.Marketing Communications

Separately, we may send communications about:

• Optional Network features;
• Paid placement;
• Opportunities to improve a listing; and
• Other optional products or services offered by West Tennessee Local or a related business described in Section 16.

These are marketing communications.

We send them only where permitted by law and where legally required consent has been obtained.

You may opt out at any time using the unsubscribe method in a marketing communication or by contacting:

Consent to marketing is never a condition of obtaining or keeping a free Home County listing.

10.Text Message Communications

West Tennessee Local sends text messages only to business representatives who have separately and affirmatively consented to receive them.

We do not send text messages to telephone numbers obtained solely from public sources or third-party data providers without the required consent.

Where applicable, we distinguish between:

(a) Listing verification messages — messages confirming business hours, contact information, or other listing information and containing no advertising or offer.

(b) Commercial messages — messages concerning paid placement, optional services, or other offers.

Message and data rates may apply. Message frequency varies. Reply HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties.

Revoking Consent

You may revoke consent at any time by replying:

STOP, QUIT, END, CANCEL, UNSUBSCRIBE, REVOKE, or OPT OUT

or by another reasonable method, including:

West Tennessee Local honors revocation requests promptly and in accordance with applicable law.

Consent Records

West Tennessee Local may maintain records of consent and revocation, including:

• Date;
• Method;
• Applicable communication channel; and
• Wording presented when consent was obtained.

11.Cookies and Similar Technologies

The Network may use cookies, pixels, local storage, browser storage, and similar technologies to operate the Network and measure how it is used.

These technologies may be used to:

• Maintain sessions;
• Remember preferences;
• Preserve campaign and referral attribution during a browsing session;
• Understand site usage;
• Measure advertising and outreach performance;
• Measure directory interactions;
• Prevent fraud and abuse;
• Improve functionality;
• Analyze traffic; and
• Maintain reliable analytics.

West Tennessee Local may use both first-party technologies and technologies provided by service providers such as Google Analytics and Meta.

These technologies may assign random or pseudonymous identifiers to a browser or device. West Tennessee Local does not intentionally place names, email addresses, telephone numbers, or other directly identifying personal information into analytics or advertising cookies.

Third-party providers may process technical information according to their own terms and privacy policies.

Users may control or delete cookies through browser settings. Certain analytics or advertising-measurement features may not function fully when cookies or similar technologies are disabled.

Where required by applicable law, West Tennessee Local will provide appropriate notice, consent mechanisms, or opt-out controls.

12.Analytics and Advertising Measurement

West Tennessee Local uses first-party analytics and may use third-party analytics and measurement providers to understand traffic, directory usage, and the effectiveness of outreach and advertising.

These services may include:

• Google Analytics;
• Vercel Analytics;
• Meta advertising and measurement tools; and
• Other hosting, analytics, security, or measurement providers used to operate the Network.

Analytics and measurement information may include:

• Pages visited;
• Session information;
• Referring sites or applications;
• Advertising campaign parameters;
• Search terms entered into the directory;
• Search-result counts;
• Business listings viewed;
• Interaction events;
• General device and browser information;
• Approximate geographic information;
• Advertising or click identifiers;
• Platform and placement information; and
• Other pseudonymous technical identifiers.

West Tennessee Local does not intentionally send names, email addresses, telephone numbers, residential street addresses, CRM contact records, or other directly identifying personal information to analytics or advertising platforms for directory-usage measurement.

Where practical, reporting is performed using aggregated or de-identified information.

West Tennessee Local may use analytics information to determine, for example, whether an advertising campaign resulted only in website visits or also resulted in directory searches, business-listing views, telephone clicks, directions requests, website visits to listed businesses, event interactions, or other meaningful directory activity.

13.Sponsored Content and Advertising

Businesses may purchase:

• Advertising;
• Enhanced visibility;
• Featured positioning; or
• Placement in a county directory other than their Home County.

Advertising displayed inside the West Tennessee Local Network may be selected contextually using information such as:

• County;
• Community;
• Business category;
• Search term;
• Current page; or
• User-requested location.

West Tennessee Local does not need to provide an advertiser with an individual consumer’s name, email address, telephone number, or other direct contact information in order to provide contextual directory advertising.

West Tennessee Local may also advertise the Network itself through third-party platforms such as Facebook or Instagram.

When we advertise the Network on third-party platforms, we may use advertising-measurement technologies to understand whether an advertisement resulted in:

• A visit to the Network;
• A directory search;
• A business-listing view;
• A telephone-button click;
• A directions click;
• A business website click;
• An event interaction; or
• Other measurable directory activity.

This advertising measurement may involve pseudonymous browser, device, cookie, click, campaign, or technical identifiers processed by the applicable advertising platform.

West Tennessee Local does not intentionally provide those platforms with names, email addresses, telephone numbers, residential street addresses, CRM contact records, or other directly identifying personal information from directory analytics for advertising measurement.

Businesses may receive aggregate performance statistics concerning their own listings or advertisements. They do not receive individual consumer identities merely because a consumer viewed or interacted with a listing.

14.We Do Not Sell Personal Information

We also do not provide individual consumer contact information to unrelated businesses merely because a consumer searched the directory, viewed a business listing, or interacted with directory content.

West Tennessee Local may use service providers, analytics providers, and advertising-measurement platforms to operate the Network and measure the effectiveness of advertising or outreach.

Those providers may process pseudonymous online identifiers, technical information, or interaction information as described in this Policy.

Some privacy laws may define certain disclosures involving online advertising technologies as “sharing,” “targeted advertising,” or similar terms even when no money is exchanged and no directly identifying contact information is provided.

Where such laws apply, West Tennessee Local will provide any notices, rights, or choices required by applicable law.

If our practices materially change, this Policy will be updated and legally required notice or choices will be provided before the change takes effect.

15.Information We Share with Service Providers

West Tennessee Local may provide information to service providers that help operate, secure, analyze, and improve the Network.

These may include:

• Website-hosting providers;
• Cloud-infrastructure providers;
• Database providers;
• Analytics providers;
• Advertising-measurement providers;
• Email and SMS providers;
• Payment processors;
• Mapping providers;
• Customer relationship-management systems;
• Security providers;
• Business-verification services;
• Contractors;
• Professional advisers; and
• Technology providers.

These providers may process information as reasonably necessary to provide services to West Tennessee Local, subject to applicable contractual requirements, provider terms, and law.

For analytics and advertising measurement, information made available to service providers may include technical or pseudonymous information such as:

• Browser or device information;
• IP-derived information;
• Cookie or browser identifiers;
• Advertising click identifiers;
• Page URLs;
• Referral information;
• Campaign parameters;
• Interaction events; and
• Approximate geographic information.

West Tennessee Local does not intentionally send names, email addresses, telephone numbers, residential street addresses, CRM contact records, or other directly identifying personal information collected through directory analytics to analytics or advertising-measurement providers for the purpose of measuring directory advertising performance.

16.Related Business — Dreams To Goals Marketing

West Tennessee Local, LLC is affiliated with Dreams To Goals Marketing, LLC (“DTGM”), which provides optional marketing and technology services to businesses.

West Tennessee Local may provide DTGM with aggregated or de-identified business-listing performance information for purposes of analyzing directory performance and identifying opportunities to help businesses improve visibility and marketing.

This information may include aggregate statistics such as:

• Listing views;
• Search appearances;
• Telephone-button clicks;
• Website clicks;
• Directions clicks;
• Booking-link clicks;
• Commonly used search terms;
• Category activity;
• County activity; and
• Performance over time.

WTL does not provide DTGM with consumer:

• IP addresses;
• Cookie or device identifiers;
• Individual session histories;
• Precise location information;
• Consumer contact information;
• Payment information; or
• Other nonpublic consumer personal information for marketing purposes.

Search and interaction information provided to DTGM is aggregated or de-identified so that it describes the performance of a business listing, category, county, or directory rather than the activity of an identifiable individual consumer.

West Tennessee Local may suppress or redact search terms that appear to contain personal information before they are included in reports provided to DTGM.

DTGM may use aggregated or de-identified information to provide analysis, recommendations, or optional marketing services to businesses.

Declining DTGM services does not cause a business to be removed, downgraded, reordered, or otherwise disadvantaged in its Home County directory.

West Tennessee Local and Dreams To Goals Marketing do not sell consumer personal information to third parties.

17.Legal and Safety Disclosures

West Tennessee Local may disclose information when reasonably necessary to:

• Comply with law;
• Respond to valid legal process or court orders;
• Cooperate with lawful government requests;
• Investigate fraud;
• Enforce agreements;
• Protect Network security;
• Protect users or businesses;
• Prevent physical harm; or
• Establish or defend legal rights.

18.Business Transfers

If West Tennessee Local is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

19.Public Content

Information intentionally submitted for publication on a public business listing should be considered public.

Public information may:

• Be viewed by anyone;
• Appear in search engines;
• Be cached;
• Be shared;
• Be indexed;
• Be quoted;
• Be archived; or
• Remain temporarily visible after a change because of third-party caching.

Do not submit information for public display that you wish to keep private.

20.Home-Based Businesses and Residential Addresses

West Tennessee Local understands that many legitimate businesses operate from private residences.

An authorized representative may request that a residential street address be hidden from public display.

Where a listing appears to use a residential address, West Tennessee Local may withhold the street address by default until an authorized representative instructs otherwise.

West Tennessee Local may retain a withheld address privately where reasonably necessary to:

• Verify the business;
• Determine Home County;
• Prevent fraud;
• Determine service area; or
• Administer the directory.

The public listing may instead display the city, county, or service area.

Requests may be sent to:

21.Business Listing Corrections and Status

Business owners, authorized representatives, and users may report incorrect directory information to:

West Tennessee Local investigates reported inaccuracies and corrects confirmed errors within five (5) business days after verification.

Reports concerning business operating status are treated as priority.

Business Closure Determinations

Automated systems may identify a listing for review when information appears outdated, inconsistent, or potentially inaccurate, but automated systems are not authorized to independently designate a business as permanently closed.

A business may be designated as permanently closed only when West Tennessee Local has a reasonable factual basis for the determination.

A reasonable factual basis may include:

• Direct confirmation from the business owner or an authorized representative;
• An official announcement by the business stating that operations have permanently ended;
• Direct human verification by West Tennessee Local; or
• Multiple reliable and independent sources reasonably supporting the conclusion that the business has permanently ceased operations.

Information that may contribute to a closure review includes:

• Disconnected business telephone service;
• Returned business mail;
• Removal or closure of an official business website or profile;
• Government-record changes;
• Information concerning the business’s physical location; and
• Other reasonably reliable sources.

Where West Tennessee Local has reason to question whether a listing remains current but does not have sufficient evidence to confirm closure, we will not publicly state that the business is permanently closed.

We may instead:

• Display the date the listing information was last confirmed;
• State that the listing information has not recently been confirmed; or
• Place the listing into an internal review status.

Records Supporting Closure Decisions

West Tennessee Local may retain records supporting a permanent-closure determination, including:

• Date of decision;
• Sources reviewed;
• Verification efforts; and
• Other information reasonably relied upon.

Disputed Closure Status

If a business owner or authorized representative credibly disputes a permanent-closure designation, West Tennessee Local will promptly review the matter.

While review is pending, West Tennessee Local may temporarily remove the permanent-closure designation or replace it with neutral language indicating that the listing information is being reviewed.

Confirmed errors will be corrected promptly.

22.Your Personal Privacy Rights

Depending on applicable law and jurisdiction, individuals may have rights concerning personal information West Tennessee Local maintains or processes about them.

These may include rights to:

• Request access;
• Request correction;
• Request deletion;
• Request a portable copy;
• Confirm whether certain personal information is processed;
• Opt out of marketing communications;
• Opt out of targeted advertising where applicable;
• Opt out of a legally defined sale or sharing of personal information where applicable; and
• Appeal certain denied privacy requests where required by law.

To submit a privacy request, contact:

West Tennessee Local may reasonably verify identity before fulfilling a request.

23.Tennessee Privacy Rights

West Tennessee Local is based in and primarily serves Tennessee.

The Tennessee Information Protection Act, Tenn. Code Ann. §§ 47-18-3301 through 47-18-3315, effective July 1, 2025, provides qualifying Tennessee consumers with certain privacy rights in relation to businesses that meet statutory thresholds.

Those thresholds are substantial, and West Tennessee Local does not currently meet them.

Even where a particular statutory requirement does not presently apply to West Tennessee Local, we intend to maintain privacy practices consistent with the principles described in this Policy and will honor the privacy choices described in Section 22 as a matter of practice where reasonably applicable.

Nothing in this Policy is intended to reduce rights provided by applicable law.

24.Security and Breach Notification

West Tennessee Local uses reasonable administrative, technical, and organizational measures designed to protect nonpublic personal information.

No Internet service, website, database, transmission method, or storage system can guarantee absolute security.

If West Tennessee Local becomes aware of a breach of system security involving personal information, we will provide notification to affected individuals and other required parties as required by applicable law, including Tenn. Code Ann. § 47-18-2107.

Where that statute applies, notice to affected Tennessee residents will be provided no later than forty-five (45) days after discovery or notification of the breach, unless notification is lawfully delayed because of legitimate law-enforcement needs.

Suspected unauthorized access or security concerns may be reported to:

25.Data Retention

West Tennessee Local retains information for as long as reasonably necessary to:

• Operate the Network;
• Provide requested services;
• Maintain business and transaction records;
• Resolve disputes;
• Prevent fraud;
• Enforce agreements;
• Maintain security;
• Comply with law; and
• Preserve legitimate directory records.

Retention periods vary depending on information type and purpose.

Business claim, verification, transaction, and correspondence records may be deleted or anonymized after an appropriate retention period when no longer reasonably necessary.

Directory analytics, campaign attribution, and pseudonymous interaction records may be retained for a reasonable period to measure historical trends, compare campaign and directory performance, prevent fraud, troubleshoot systems, and improve Network services. Retention periods may differ between West Tennessee Local and third-party service providers.

Aggregated and de-identified statistics may be retained indefinitely.

Factual public business information may remain in the directory independently of a claim or management relationship.

26.Artificial Intelligence and Automation

West Tennessee Local may use automation or artificial-intelligence-assisted tools to help operate and maintain the Network.

These tools may be used to:

• Normalize and format business information;
• Identify duplicate listings;
• Categorize businesses;
• Identify potentially outdated or inconsistent information;
• Compare information from multiple sources;
• Assist with search and directory functionality;
• Summarize publicly available factual business information;
• Assist customer service;
• Analyze aggregate directory trends and performance;
• Identify listings that may require human review; and
• Support other administrative functions.

Business Status Decisions

Automation may identify warning signs or inconsistencies suggesting that a listing should be reviewed.

These indicators may include:

• A disconnected telephone number;
• Returned mail;
• An inactive or unavailable website;
• Conflicting information across public sources;
• Government-record changes;
• Outdated business hours; or
• Other indications that information may no longer be current.

These indicators may cause a listing to be placed into an internal review process, but they do not by themselves establish that the business has permanently closed.

A permanent-closure designation may be made only when West Tennessee Local has a reasonable factual basis consistent with Section 21.

Where information is uncertain or conflicting, West Tennessee Local will not use automation to publish a negative business-status determination.

Human Review and Correction

AI-assisted output may be reviewed, corrected, supplemented, or rejected by West Tennessee Local personnel where appropriate.

West Tennessee Local may retain records concerning sources, verification efforts, and information reasonably relied upon when making material business-status changes.

Business owners and authorized representatives may report inaccurate information or dispute business-status determinations under Section 21.

Use of Nonpublic Information

When third-party artificial-intelligence or automation providers process nonpublic information on behalf of West Tennessee Local, we seek service configurations and contractual arrangements designed to limit use of that information to providing services to us.

West Tennessee Local does not intentionally use artificial-intelligence or automated systems to publish sensitive personal information merely because such information is discovered during research or processing.

Where practical, aggregated or de-identified information is used for analytics and reporting instead of information identifying individual consumers.

27.Children’s Privacy

The Network is intended for a general audience and is not directed to children under 13.

West Tennessee Local does not knowingly collect personal information online from children under 13 without legally required parental consent.

If we learn that such information has been improperly collected, we will take reasonable steps to delete it.

28.Third-Party Websites

The Network contains links to third-party businesses and services.

Once you leave the Network, the third party’s privacy practices govern its collection and use of information.

West Tennessee Local is not responsible for third-party privacy policies or practices.

29.Do Not Track and Privacy Signals

Some browsers, devices, and privacy tools transmit “Do Not Track,” Global Privacy Control, or other privacy preference signals.

West Tennessee Local does not sell individual consumer contact information and does not provide businesses listed in the directory with the identity of individual consumers merely because those consumers used the Network.

The Network may use analytics and advertising-measurement technologies provided by third parties, including technologies used to measure visits and interactions resulting from advertising on other platforms.

Depending on applicable law, certain uses of online identifiers for advertising measurement or optimization may be treated as targeted advertising, sharing, or a similar regulated activity.

Where applicable law requires West Tennessee Local to recognize a legally valid privacy preference signal or provide an opt-out mechanism, we will take reasonable steps to honor that requirement.

Browser-level “Do Not Track” signals are not interpreted consistently across all websites and service providers. Other privacy controls described in this Policy or provided through applicable service providers may also be available.

30.Accessibility

West Tennessee Local is committed to improving accessibility across the Network and uses WCAG 2.2 Level AA as an accessibility reference goal.

Because websites, technology, and content change over time, this statement does not represent that every page or feature conforms to every WCAG success criterion at all times.

If you experience difficulty using the Network, contact:

We will make reasonable efforts to provide assistance and address accessibility problems brought to our attention.

31.Changes to This Privacy Policy

West Tennessee Local may update this Privacy Policy as the Network, technology, advertising practices, or legal requirements evolve.

The revised Policy will display a new effective date.

If a change materially affects how previously collected personal information is used, additional notice or consent will be provided where required by law.

32.Privacy Requests and Appeals

Privacy requests should be submitted to:

Where applicable law provides a right to appeal a privacy decision, an appeal may be submitted to the same address.

Please identify the original request and explain why you believe the decision should be reconsidered.

33.Contact Information